In the ever-evolving world of digital marketing, brands are increasingly turning to micro-influencers—creators with smaller, more niche audiences—rather than the traditional big-name influencers with millions of followers. While it might seem counterintuitive to focus on a smaller audience, the rise of micro-influencers proves that smaller is sometimes better. Here's why brands are shifting their focus, and how small businesses can tap into this goldmine affordably.

In the age of Canva templates, AI-generated content, and drag-and-drop design tools, it might seem like “graphic design” is something anyone can do—and to an extent, that's true. But there’s a big difference between creating visually appealing content and creating original, soul-stirring art.

Let’s break down the often-confused roles of graphic designers, illustrators, and graphic artists—and talk about why, now more than ever, true artistic talent is both rare and irreplaceable.

Lately, it feels like every other design conversation includes the phrase “AI-generated.” Whether it’s logos, social media graphics, or entire branding kits, there’s no denying that artificial intelligence is making waves in the creative world.

And yeah—I’ll admit it—some of these tools are wildly impressive. I’ve seen AI whip up layouts in seconds that would’ve taken hours just a few years ago. For someone who’s spent years living and breathing design, it’s both exciting and a little surreal.

But here’s the thing: while AI might be changing how we work, it’s not replacing who does the real creative thinking. Not now. Not ever.

With the release of DeepSeek, I thought it important to address the risks of leveraging the model, or any model in truth, beyond the traditional FUD applied to anything which emanates from China.